Radio Program
Who can forget the appeal of our parents and grandparents telling us of a time when stories had no pictures. You had to see the characters in your mind with your imagination. The old time radio program had a massive appeal to it until the television became popular.
From mid twenties to the mid sixties many people listened to the radio for their news and entertainment just like we watch television now. Even as television became popular, many programs were simulcast thru both the tried and true radio program and national television stations. One such example of this would be You Bet Your Life with Groucho Marx. This was an imaginative radio program where if you said the secret word a duck would fall down from the ceiling and the contestant would win prizes which were anything from money to doughnuts. So many people heard the duck quack and knew that meant someone was a winner that day.
There is simply no mistaking the appeal of Fibber Magee and Molly whose show spanned from 1935-1953. The running joke of Fibber opening the closet with the sound of all manner of things falling on him was unforgettable. Bud Abbott and Lou Costello entertained generations with their self-titled radio program Abbott and Costello. How many people heard the “Who’s On First” routine before they saw it?
All of the top entertainers had their own weekly time slots for entertaining folks through the radio: Burns and Allen, Jack Benny, Jackie Gleason, Danny Kaye, and Orson Wells.
Wells’ broadcast was coined Mercury Theater of the famed “War of the Worlds” episode. The plot entailed Martians landing and destroying human race. Music would play with announcements interspersed giving updates of whole towns being obliterated. This episode was done as a spooky Halloween story and was announced as such at the beginning of the broadcast and the intermission. Unfortunately, many people did not tune into the radio program until about half way through the due to a rival show the Amos and Andy radio program, on another network. By this time, listeners thought the broadcast was factual not fiction. This became the single most historical fictional radio program.
Although sparse, this genre of entertainment is not dead. Garrison Keillor’s Prairie Home Companion is a popular Saturday night and Sunday afternoon radio program to listen to while digesting Sunday dinner after church. In the show, Keillor gives homage to everything from the sketch comedy to crime drama, to music of the past.
Sometimes, to keep cancelled television programs alive or to further explore the story line, fans have resorted to continuing series and movies through the radio program. Two examples of this would be the BBC’s science fiction hit Dr. Who, and the American saga of Star Wars.
The world of radio is never ending. Who knows what the future holds for modern radio?
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